User activity heatmaps over the last five years increasingly show that users often tap on things they want regardless of whether that word/graphic/icon has any outward indication of being interactive.
Of course the hottest of hotspots are always the high-contrast button-looking things, but I can understand the trend towards card-ifying or completely unwrapping touch targets given that users stab more freely than they used to.
Surely this should mean "debuff the design of the non-interactable elements (desaturate, shrink,...)" and not "crank up the interactable ones" or "make everything interact!"
Just like "customers keep running into our glass door" doesn't imply approval of glass and it doesn't mean you should turn everything into glass.