The job of making a website is a large part something that should be given to people who have majors in art, English, and similar things. Well, there is some value in an engineer to build the whole site, but that's more of a framework task. The vast majority of the content is not an engineering thing to do. It is a job of people who are experts in language, art, journalism, those types of things that have very little to do with engineering.
In short, if most of the people working on your website could do those things you named, you have a problem that you have hired the wrong people for the job.