Well, and dozens of other innovations every other company copied, conveniently ignored.

From shipping a fully certified UNIX with a modern UI, to getting all the music player market and influencing how any music player would be from then on, to seamlessly moving between Motorola and Intel and Apple Silicon with the ability to run the older software from a different architecture with Rosetta, to the first modern touch smartphone, 1 full year before Android came out (and which made Android change its beta design to copy the way iOS worked), to getting wireless earpods (and pairing) right, to designing their own fucking integrated CPU, and even their own broadband chip. Even simple things, like making the best touchpad in the market.

Modern "services+ads" Apple sucks to the point that I'm moving away, but to say they didn't innovate is laughable.