Hijacking the scroll wheel has existing long before "AI". Many "high end design" websites that want to "tell a story" get woo'd into thinking it's a good idea. It's terrible, and feels like your scroll wheel is stuck in quicksand.
Hijacking the scroll wheel has existing long before "AI". Many "high end design" websites that want to "tell a story" get woo'd into thinking it's a good idea. It's terrible, and feels like your scroll wheel is stuck in quicksand.
Parallax scrolling effects were very cool ~2010. By 2015 or maybe earlier it already felt like me-too design that's unoriginal and a little annoying. By 2020 everyone and their mom has it and it's super tiresome. Now it just screams slop design (among a million other signals).
Those sites are also scrollslop. "Slop," as a term, is independent of AI