that's great as an attitude, the problem with it is that money is made up and so are prices. Business have an inventory and expenses, and hopefully they can sell enough product before their debtors come calling. There's no right price for something. Underpriced, Overpriced, the only qualifier is: is the company still in business? Sony could give Playstation 6's away for free, so long as people bought games for it, but culturally, that would look desperate, so that will have to charge money for it, when they announce it. The only thing something is worth, is what someone else is willing to pay for it.
I think you're misunderstanding.
We need more Tesla style this is the price for all.. less dealership style with prices varying by some ones mood. As a buyer with a relationship, I should not be able to just buy through the website cheaper than your quote (for the exact item line by line). That's the scenario I had multiple times. Hell with the GB10's came out I bought a couple and the price through our Rep was 6k a piece no extras. We paid the list price $4k and were even able to use a discount coupon due to holidays that our rep wouldn't take. That's the BS Dell has been doing.