Yeah, and then Dell more-or-less turned into that. Companies get big, customers and sales get more complicated, process gets more calcified.
SUNW would probably still be around if the whole x86 commodity pizza box revolution hadn't happened OR if they had pivoted away from SPARC earlier and went heavily into x86. Example: buying from IBM doesn't sound too different from buying from Sun, but they're still around because mainframes will be around until the Earth implodes (probably).
(I think that their channel/partner programs along with their professional services org are big reasons why Dell is still a key player in the datacenter space. You can buy Dell direct, and the sales process is still "good" as far as enterprise sales goes, but bigger players usually get their Dell kit through distributors/vendors with Dell professional services handling architecture, build-out, enablement, etc. I'm not sure how much energy SUNW invested in this, as they were before my time, but this combo is a major revenue driver for them.)
Also thanks to virtualization being originally invented in mainframes, and the OS design done by IBM (and Unisys as well), they get to run the old workloads on modern hardware, and also support various UNIX flavours.
You can even run most cool Python, Go, Java, Rust, PHP among others, on systems like z/OS.
We have a couple mainframes at work, had an incident last year when someone forgot to apply a new license to one. p1, no payments happening.
I was kinda stunned; there’s a level of balls involved in selling an x millions machine and having it fail closed that I’m sort of impressed by but also utterly appalled they’d treat their big customers like that..
I mean surely to fuck it could have been an automated reminder email to the mothership and not just: sorry folks no banking for you today.
IIRC (never got to physically play with that part) it's configurable - when you install licensing. And you can get quite expedited support/unlocks/etc.
I had a similar experience earlier this year. Cheaper situation than a mainframe, but... why do some companies make it hard for them to take my money? I'm already a customer ffs.
Dealing with VARs was always the worst part of dealing with Sun (and certain other companies). Though a great many old-school CTOs I worked under loved the schmoozing, it meant engineering decisions were always fed through the management meat grinder and the risks of "added value" changes to orders were always there.
Glad to see you mentioning channel sales.
The rise of the Internet made channel sales handoffs a weak point in the business model. I bet this missed sale went to a reseller who didn't respond and Sun didn't have any controls or visibility on that failure.