True - OpenAI did at least say they used their models to help design their Jalapeno chip, but AFAIK zero details on how they are using their models in their software development process other than to automate some part(s) of training.
Ziphu seem much more matter of fact about it. To me it' a shame that they've decided to the use this "RSI" name, but at least they are being fairly specific about what they mean by it, while the western companies seem to want to invite you to think it's more than just dogfooding and automation.