The article doesn't mention subscription revenue. I subscribed to X in order to not see ads.
It also doesn't factor in the dramatically reduced costs. It's likely that X is already significantly more profitable than Twitter was. And with less dependency on advertisers, which is a huge win in and of itself.
It also doesn't factor in the dramatically reduced costs. It's likely that X is already significantly more profitable than Twitter was. And with less dependency on advertisers, which is a huge win in and of itself.