agents are becoming the de facto standard interface for everything, whether you like it or not, so it depends on the intent you have for a project, or "product" as OP phrased it, which has a more contextual implication that the intent is to get others to buy it
ok, great, you think an agent is going to buy your vacuum.
How many of you guys are selling vacuums? ...
ironically, I did sell a kirby many many years ago
the idea is likely way more about business purchases and SaaS than consumer products, though I did have an agent do deep research to give me options when deciding on a new mattress