I misinterpreted the article. Its more about sharing ideas within the company, because teams and team members are apt to steal ideas and implement them with AI faster than the originator. I guess this was always theoretically a problem but its especially pronounced now because of the commonality of layoffs, and exacerbated at my company due to the failing stock price.
Huh, and I thought "stealth-mode" for startup founders was a meme. Turns out a form of it started percolating around.