I think news publishing has recurring schedule for topics for filler articles, and this is just the regularly scheduled appearance of Flettner rotors.
I saw the headline, and immediately knew what it is. Always the same: headline implying sail power is back, body correcting that it's about minor fuel savings, and that some shipping companies are planning to install rotors on their fleet.
Somewhere in a cube farm that hasn't been updated since the 90s:
"This month's analytics report indicates our college educated white collar employed left leaning traffic to our properties is down over the same month last year"
<puffs vape>
"Don't worry about it, I'm having AI re-write all the green tech articles from 2005-15, it'll be back by November"