> it's also an extremely well known phenomenon that average non tech users, in the aggregate of millions of people, will click almost any "yes/I agree/continue/Next" step on a software installer or new user sign up workflow for anything, without reading the ToS. People blithly sign up for all sorts of cloud based things and services without understanding their full ramifications all the time.

I would put a lot of that down to learned helplessness.

A lot of non-tech people tell me that "they already know" and that it is impossible to avoid. I have been told I am naive to think its possible to keep data private.