My smarthome has regular switches and wifi.

There's no reason to not do both.

Also a quick NFC sticker in each room taking you to a small HTML site containing settings (temp, ventilation, lights, shutters, setting a alarm by the lights) has been golden.

No one wants to: download Shelly app + AC app + look for ventilation IR controller + figure out how casting works for the TV + figure out how to use the Shelly app to turn lights into an alarm. It's too much friction for little gain. But a quick tap? Great.

But tapping your phone on a NFC sticker bringing all those controls together per room in stead of per category (all lights in Shelly app. Person in room #1 has no interests in the lights in room #4 at the same time.).

IF you tap it while not on Wifi yet it just tells you to connect to Wifi. :-)

One "all house" sticker next to the front door allows any last person leaving or first person entering to put the entire house in active / idle mode.

Works wonders. And as soon as local AI is quick enough the stickers will be a microphone!

That's clever and all - solid setup, good work. But I still think you either overestimate the average house guest or have particularly savvy/young house guests.

Most people think it's cool but use it once.

The regular-ceiling-lights-as-alarm service gets positive feedback. Weird how smarthome companies never market that, seems easy win.