> Everybody hates ads, but no-one is willing to pay a penny for a service they use daily.

My gas pump has ads, despite me paying for the gas. My airplane has ads, despite me paying for the ticket. My phone has ads, despite me paying for the service. My doctor's office has ads, despite me paying for healthcare. My car has ads, despite me paying for the car.

I can pay for a service to watch sports, and I get ads during the event, ads painted on the field, ads superimposed on the field, normal ads embedded in the commentary, obtuse ads shoved into things like "and he's the Lite Beer Co.® Player of Match", ads in the name of the building, ads in the name of the match itself, ads on the player's jerseys. Frankly at this point I wouldn't be surprised if attending the game required receiving a free tattoo of a sponsor's logo.

Corporations have decided "why make ${service_cost}, when we could make ${service_cost} + ${ad_revenue}?"