All this attitude does is tear down the only viable income source for independent publishers and demonizes them for trying to make money, while everyone let's huge corporations off the hook for it because "well that's just what they do"

Independent publishers can't afford to run an ad network.

You aren't independent. You work for the BigTech company that serves ads on your site.

Advertising in the way it’s done is demonic in and of itself. I don’t care - find a better business model.

A better business model won’t help. What you need is a better economic and political system. If you “let the market decide” what advertising looks like, you get what we have today, because “let the market decide” is an incoherent claim that’s really shorthand for the rule of a wealthy minority. Advertising is just a convenient way to extract wealth from a society without having to go to all the trouble of satisfying customers.