I see "quality brands" as a potential way to avoid knowing yourself stuff about what you buy. In itself, outsourcing one's expertise about a product might be the root cause of the detrimental effects you mention.
As an example: I was once shopping with someone that had experience in fashion. While I don't remember all the details, with one look/touch the person could tell and explain if something was poor or high quality, while to me it all looked mostly the same. Based on that experience, I now I mostly stick to checking the material, and avoid plastics which seem to show a tendency for low quality across the board.
I do agree that it requires effort to know stuff about things, but when I see people that go like "oh, I need X, will pick the first X that shows up on Amazon", I am less amazed we get crappy quality for lots of products.
We can dream that every human should be self reliant enough to personally inspect a used car, test knife steel for ductility and carbon content, inspect the stitching in a pair of pants, on and on.
But if you need vast expertise and extensive product testing just to make a trip to the grocery store, that’s not a fluid market. You are requiring a system with a heavy reliance on unpaid labors by all parties.
There’s always a place for expertise, but trusted brands support market efficiency. The simplest is “I bought one of these before and I liked it; I trust that the brand & vendor will sell me an identical copy” without needing to interrogate their supply chain to confirm it’s the same good. Another is “if I buy this and the product has a defect, they will help set it straight”.
Trust in the seller is not far away in importance from transparent pricing, and arguably if the product hides a flaw (like a knockoff) the pricing is ipso facto not transparent.
From an economic perspective I think (more) informed consumers will just accelerate competition and innovation to obtain better results. Would be curious though to see some (academic) analysis on what is the influence on consumer expertise and brand impact over efficiency.
I feel that people "trust" too easy these days. Being it brands, politicians, artists, ideas, online videos, phone calls from a Nigerian prince, etc. I am not naive to think the majority will change tomorrow but I would advocate for the need of change. To make a far fetched comparison maybe 1000 years ago people would have said "learning to read is unpaid labors that does not benefit peasants", but I think more knowledge (and critical thinking) benefits everyone.
clothing is a particularly nasty one. "brand" is sometimes inversely proportional to quality within clothing. Price and quality is just completely random.
Checking stitch length, stitch type, fabric feel, fabric composition, any known supplier information about cotton staple and origin of production, construction complexity.
It's alot of work to keep on top of.
I read an article once about how levi slightly vary the fabric and button quality between cities and countries under the same name (and quality binning); optimising cost to consumer tolerance. And Levi is a brand marketing themselves for quality and legacy pride.
I've heard the ratings on Amazon can make or break you, so I think most people are at least trying to get quality by taking the ratings into account.
no they just pay a marketing company for 5 star fake reviews lol. Same on app stores.
The ratings are hilariously gamed. Vendors will use coupons and discounts to get you to leave a positive review, while negative reviews are often reported off the site or the submitter is hounded by the vendor.
I do know that people use these ratings when making decisions, but the correlation to quality is fuzzy, at best. I can't imagine people will continue trusting these ratings forever.