^ this and the entire drama is just an ad campaign to make the rebranding stick. what is really going to work is to keep calling it Twitter, as it identifies itself, and slowly move over the scene to Bluesky/Mastodon.
What demoralize them the most is to show whoever pays for it doesn't matter.
It would be really funny if Elon lost the Twitter trademark due to not using it.
Just a few days ago there was an article about how they lost the bluebird logo and the word "tweet," so it seems possible!
That was close to happening. He already lost the logo and “tweet”.
https://thenextweb.com/news/musk-x-twitter-bird-logo-tweet-t...