Legal issues asside, I find this agentic commerce goal naive. Its like expecting me to buy a different microwave so the popcorn button works with the official amazon popcorn. Theres no way they will be able to replace the context and tooling I have setup for my own personal agents. And theres no way in hell im going to give Amazon every piece of information in my life so they are slightly better equipped to recommend which usbc dongle I need.
I understand that the sheer size of Amazon, and industry standard of forcing AI into every tool, makes them think its worth investing in. But from my outside perspective this is not a winable strategy.
What about an opensource agentic commerce chat where you have a vetted list of stores but can add your own?
If this is basically an MCP/api with curated data sources, then yes im interested.
I think there is some legit market opportunity to try to provide this to small - medium businesses. The biggest advantage Amazon has over them is visibility, and the tooling that comes with it. If you made a squarespace plugin or otherwise that would index someone's store, then that store owner would be able to get business from the shared platform, while not worrying about having a good search tool. As a potential shopper, I would have value in buying on this network, especially if I had reason to beleive the reviews were legit.
After I typed the above out I checked out your profile... you may already be working on this but I have some other ideas, can I message you?
It’s exactly what it is:
https://github.com/openshiporg/marketplace
We have people using it for B2B distribution as well, opportunities are endless.
You can reach me at junaid[at]openship.org