Well that's not very nice!
And for the record, I only buy brands that sell high-quality products. Marketing and operations I can fix, but if the stuff they sell is no good, there's no point.
Well that's not very nice!
And for the record, I only buy brands that sell high-quality products. Marketing and operations I can fix, but if the stuff they sell is no good, there's no point.
How do you inspect the quality of the products you're selling? From your blog it appears you just read through their sales information, and don't ever see or handle the product. And yet we all know Amazon sellers juice their sales metrics and ratings with scammy practices, and now I see selling their brand is part of the incentive.
And more, you are AI-generating listings and images for your acquired brands. You're filling Amazon with slop, and automating the process.
You should seriously reflect on your role in polluting these marketplaces.
How do you identify them and choose what to invest in? I guess you do not really have access to their technical specifics or sales volumes.
Of course I do. No one buying a business would do it without that information. I get their P&L before I even get on a call with them, and during the due diligence period I get access to Shopify, Amazon, etc. to get first-party data to validate their claims.