Everyone thinks they know what "real AI" means, but they usually mean some mishmash of "general intelligence", "human-like intelligence", and "deserves moral rights", none of which firmly imply each other but which they'll often freely equivocate between. If you mean something more specific than this semantic disaster zone, say that instead.

AI company marketing usage only indicates they're trying to take advantage of this confusion. They're bullshit artists who are trying to make sales, not communicate.