The security implications of this are very severe when you consider the amount of people who google government websites, banking, crypto and others. And google will happily serve you a phishing website either in ads or results.

Can you elaborate?

When you search Chase Bank and get a link that says Chase Bank you can't know if it's Chase Bank until you click on it

Sure. And why does that matter?

Doorway effect, once you click on it you forget you're not sure it's the real Chase Bank.

You can see the URL address bar.

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