> the sales numbers if it were poor versus the rest of the lineup.
For one, the sales were still perfectly respectable. "Versus the rest of the lineup" is doing a ton of work here, because the rest of the iPhone models sell like crazy. For two, it is still bizarre that manufacturers refuse to make small phones even with that in mind. If you wear very small clothes (or very large clothes) that won't sell as many units, your options are limited, you have to pay more, but you aren't forced to go naked. But there's nobody out there doing the equivalent strategy for phones.
Bro the Mini was a flop for Apple, it could barely surpass 5% of all iPhone sales during its run. It would be nonsensical for a publicly traded company to leave money on the table and keep an underperforming product alive when they could put that towards the better performing bigger screen iPhones instead.
For a small company sure it could be considered a success.
I don’t think tech can be compared to the fashion industry. Also that example doesn’t really work. Because you basically have a locked in group who needs the clothes. Just also culturally there’s reasons why these clothing sizes exist. Nobody needs a small phone.
But across the board it makes no sense for any OEM to make small phones when the data all shows that bigger screens sell more. That’s just absorbing an unnecessary opportunity cost.
I think the only real way small phones will reach the market at this point in time is via a private company that’s basically run as a passion project.
Honestly in this case the consumers do share the blame. They begged for the mini and didn’t show up. If apple couldn’t do it it’s unlikely that the android oems could.
But you see people talking about the mini almost every time there's a discussion about iPhones (or phones in general). Surely it would have been worth it to Apple to keep the mini alive just to avoid the negative press and pretend they care about their consumers beyond making a profit. But I guess it really isn't possible to do things like that in a publicly traded company.
But you see people talking about the mini almost every time there's a discussion about iPhones (or phones in general).
...in tech forums where people hold strong opinions about tech and the people who have their pet peeves come out. IRL I have rarely heard somebody wanting Apple to bring the Mini back. Or the stereo jack for that matter.
A brief search says that iPhone sales in 225 were approximately $200 billion. 5% of that is therefore approximately $10 billion. If you call that a "massive flop", your standards are completely unrealistic. That is a massive success.
And no, the clothes analogy is not flawed. The point is that in other markets, niche tastes and needs get served even if it isn't as cheap or plentiful. It's only the phone manufacturers which refuse to try to get sales from a smaller (but still quite extant) market.
A brief search says that iPhone sales in 225 were approximately $200 billion. 5% of that is therefore approximately $10 billion. If you call that a "massive flop", your standards are completely unrealistic. That is a massive success.
It's all about scale. Yes 10B is a lot for most companies, but for Apple 5% is just a blip on the radar. They probably also did their market research and found that the vast majority of Mini users would buy another iPhone model if they discontinued the Mini. Those facts combined give Apple little incentive to continue the lineup.
Another thing that further clouds the 5% discussion is that some Mini purchasers may have bought it not because of the size, but because it was $100 cheaper while still getting the same SoC. Maybe those buyers were disappointed by the worse battery life, and Apple could choose to axe it or make it the same price as the regular iPhone and it would drop way below 5%.
Thanks you said it better than I would’ve