That's totally fine, but then the correct action is to not visit sites that have ads then.
The protest of the ad-economy is boycotting ad based services. Not using those services while blocking the ads. That just sends the signal that there is demand for free shit, which is both obvious and meaningless.
It's the best time to do this if you're serious. You can stay off the phone, mitigating all those ads, then simply pay for a streaming platform tier that doesn't show ads and the supermarket end caps are essentially the only advertising you get