From the outside looking in, I don't think Meta has a clear vision. I think it's a stretch to say that this one announcement makes it clear. There are AI announcements from Meta every month, recent ones more focused on coding (Muse Spark/Muse Code)
Their ads team wants AI to improve their targeting and ad creation. Some want to have frontier AI including coding. Others might want personal AI agent. Then there's the flirting with renting their compute
And I'm not even taking shots at them. I think Google is exactly the same. I think OpenAI is largely the same (though lately more following Anthropic footsteps and focusing on productivity). And I think the whole field is so new and allows change in so many places - that it's sort of normal or fine to throw things at the wall and see what sticks.
But nothing as of now says to me that Meta has a clear strategy around llms
What’s Meta’s moat? Content and doom scrolling…
I would say they should put ALL their focus on Next Generation content generation… I honestly think in the ~10 years we’re going to see cinema completely flip from high budget blockbusters to way cheaper, personalised “Choose Your Own Adventure” content but where the story changes/rewrites itself in realtime based on constant user feedback (thumbs up from popups mid movie, facial expressions etc).
Meta could be the next generation’s Disney, Warner Brothers, Universal etc