> There *has* to be some complex math involved.
My partner, who has a doctorate in economics, and I end up talking about this a lot because I agree that doing nothing, as a monopoly, is the winning move for consumers. Related I ask why we have an economy set up where you're rewarded for climbing to the top but are punished for being at the top [0].

Their explanations are typically around markets being myopic and that low competition fucks things up even more. But we do make small decisions and they add up. I think many of the problems in the world today come from the accumulation of many small decisions, which is why they're hard to address. Obviously some people have more power than others, and more frequently have high power, but we should still look for our opportunities and not abdicate when and where we do have power. It is important for us to push back when we can. The top always wants to convince us that we have no power and we try to convince ourselves that's true because we believe that if we have power that makes us culpable, but I don't think that's true.

[0] my goto example is AWS. It's easy to find articles about how Azure or GCloud are "doing better" but AWS still has more total customers. But AWS is being "punished" for being at the top because it is just harder to grow percentage wise when you have a larger base amount (note, it isn't a zero sum game)