> key verification - I certainly don't see any of that in Google's "Messages" app!

I do! I have a old-ish but up-to-date and stock Pixel phone, and I see (what appears to be) full E2EE with several text contacts in Messages, with ability to verify keys (which admittedly I have not attempted to use yet). It only works if both devices / all of the devices in a group are fully compatible with the version that adds encryption or newer, but when they do, it just starts working automatically and transparently. AFAIK, that's primarily thanks to Google's work.

I think what we've learned from the rise and fate of current alternative messaging apps and services is that, if we actually want to get the majority of the world's population on modern-quality E2EE for all of their communication, it's going to have to be done gradually and transparently through the apps they already use. Getting everyone to switch to a different app is a pipe-dream that will never happen, at least not thanks to the work of any particular person or company.

Apple is pretty good at privacy and security for people playing within their ecosystem. They seem rather indifferent to any attempts to communicate or interact with anybody without an Apple device. Better than nothing, but not great IMO. Google has many faults in many areas, but I think they're doing awesome work at a difficult and thankless job as far as developing a standard for modern and fully encrypted communications that is actually possible for everyone to switch to transparently, and dragging everyone kicking and screaming into actually using it. Apple just rolled out support for it in beta 4 months ago. Very likely in the next year or so, we may see the majority of texts and group-chats between Android and iOS be actually E2EE without the users needing to do anything besides ordinary OS updates. That will be IMO 80% Google's doing, and 20% Apple's.