Here in France, some Internet+television providers have started implementing a new rule : you can't skip commercials on recorded shows.
It was entirely dictated by TV channels, in order to close the obvious "recording loophole" : instead of watching the show in their VOD app, you could record it, and obviously skip all commercials.
Now you can't anymore. There's even a small dialog when you try that tells you that "Due to a specific demand by <TV Channel>, skipping is a disabled feature."
The correct response should be to actively disregard all IP owned by corporations participating in that behavior.
Solution—don’t watch TV
In Switzerland there's another solution: the streaming providers (Sunrise, Teleboy) insert their own ads if you choose to skip the channel ads. To be fair, Teleboy offers also a more expensive tier without ads at all, but like other commenters said, I reckon that public is gonna be milked more and more.