> It's timed this way because the term is not yet well known
The basic concept has been here since llama3, in the open models. Likely earlier in closed labs. You use the previous gen models to curate and prepare data for the next gen. Now with the added benefit of actual arch/algo improvements (also public since gemini 2.5 gaining 1% efficiency on training next gen). This has been known for at least 2 years, in the open.
The basic concept has been there probably for 100s of years - you can go to the stuff the thinkers Mary Shelley was inspired by with Frankenstein, and you'll find similar ideas about feedback loops in science development.
I'm talking about current-era messaging and how it's being introduced to the mass public now, though.