> Twinkle Twinkle Little Star. .... 100%

That's certainly a revealing example. TTLS is entirely melody, and the article says basically nothing about melody. At a stretch you could say "the article talks about the major scale, TTLS uses notes from a major scale" and if your conclusion is "that's why I like it", then you should feel the same way about any permutation of the notes in TTLS, or indeed anything you get from hitting the white notes on a piano one at a time.