I don’t see the hype as inherently related to social media. There was a lot of hype for the 1999 eclipse that passed through Europe. Everyone was talking about it and where they would go. That’s what it felt like.
It’s a rare and impressive occasion. It’s ok for people to be excited about it.
Buy your glasses in advance.
The BBC news site has a particular boner for slightly unusual moon appearances. If you search the site for moon, there's abundant stories on topics like "blood moon", "buck moon", "super new moon", "strawberry moon", "blue moon", "orange moon", "worm moon", "snow moon", "wolf moon", "harvest moon", the moon being quite near in the sky to Venus, "beaver supermoon", "hunter's moon", "pink moon", and whenever anything even approximating an eclipse happens they write multiple articles about it. So I am given the impression that eclipses happen every other week.
> The BBC news site has a particular boner for slightly unusual moon appearances.
Humans have, and have had for a very long time. And eclipses do happen a lot more often than we realize, as the world is a big place, and not everything visible to us on one side is even talked about on the other side of this sphere, so international sites like BBC make it seem like a lot more stuff is happening, compared to less "this is about the entire planet" news.
The BBC - well sun never sets on British Empire.
You mangled your joke. Here it is: "The sun never sets on the Bri... BBC"
Not exactly every other week, but they do happen at least 2 and up to 5 times a year.