This critique is leaning really hard on their interpretation of "dying". They take the literal company is going to fail type of dying where as I have always taken it the same way he has presented it in his "rot-economy" context. They can remain financially "successful", but more and more people hate their products, their products are getting worse, their products are "dying". Google Search is still a good example, the old Google search is "dead" if you like, a know many people, including myself who no longer use it. More people hate and getting off Facebook. More people are jumping from Windows to macOS or Linux.
These tech giants need AI to continue to grow, and that growth at the moment seems to be coming from just two AI companies who are burning a record about of investments. OpenAI has raised nearly $200B, that is more money than Australia's tax revenue.. and they are getting further from being profitable as Chinese models are getting better and much cheaper.
The article linked seems right, but you have to take these morbid analogies in a very specific way, and assume that the only way to measure these companies is revenue/profits/money rather than their products.
I wish people would hold actual professional media economists to the same standards, along with journalists who just repeat press releases without actually challenging statements. His main argument has been the numbers don't make sense, and can't see how this won't end badly for a lot of people.
If many people hated their products, they wouldn't use them. If they didn't use them they would not be financially successful. Google is not dying just because you personally have a feeling the results are worse than before and there is no definition of dying that would be consistent with Google's current state. If Google were to die they would die the way Yahoo did, because a competitor was demonstrably better than them and everyone switched off. There is no realistic evidence that this might occur in the near future.
> If many people hated their products, they wouldn't use them
This might be true in a true, free market without monopolistic collusion and the abandonment of antitrust regulation and enforcement in the US.
In many cases people don’t switch to something else because there isn’t an alternative. Or because they don’t know how to change the defaults that come installed on their computer. Or they get a big scary warning if they figure it out and try.
I would have a hard time believing anyone who said Google was competing fairly and not juicing their numbers with Gemini. Like with search and ads, they have a lot of vested interest in profits and little regard for much else. There’s no reason to. Almost all safeguards on corporate behaviour have been taken off in the last bunch of years.
Google jumped at renaming Lake Ontario.
Of course they’re going to shove AI mode as the default on search and claim every user loves it.
The top people at these companies don't spend all day building useful products, they have entire teams of people working strategy and looking at numbers to ensure their foothold in the various markets stays air tight and free of any real competition. The simplest example of this is the "switch your search engine back to Google" pop-up that effectively encourages users to switch back to Google if their default search engine changed via installing an extension.
> If many people hated their products, they wouldn't use them. If they didn't use them they would not be financially successful.
I think this incorrect diminishes the success of product lock-in and also doesn't consider that the world is moving more and more into concentrated wealth where consumers have less and less to offer. Google's financial success could be sustained or even continue to grow with fewer ad buyers targeting fewer people.
> Google is not dying just because you personally have a feeling the results are worse than before and there is no definition of dying that would be consistent with Google's current state.
Again, "dying" is being used as a proxy for financial success. I don't disagree that Google/Microsoft/Meta will continue to grow their revenue or even profit, but I do argue that their products are becoming worse for consumers. That may or may not lead to real competitors, but that is a whole other regulatory capture discussion.
> If Google were to die they would die the way Yahoo did, because a competitor was demonstrably better than them and everyone switched off.
I think you mean "die" here in a product/usage sense, which I think their current path seems to be going that way, but I think it will matter FAR less to Google/Alphabet than it did too Yahoo.
> If Google were to die they would die the way Yahoo did
This might be true 20 years ago where Google had one true product, Search. Since then, they have diversified and got their fingers a million pies.
I don’t think you can get true competition with the way MS,GOOG,AMZ have grown. You’ll get a duopoly, or maybe a triopoly.
GP said Google Search is dead, in a way, not Google itself. Google is just to an overwhelmingly part an ad business at this point. And people hate their annoying ads. So people hate Google search, and Google ads. Basically, the majority of what Google is.
You must not talk to a lot of retired people, for whom every tech product is a bewildering nightmare.
They're the ones who are dying. Gen Z grew up on the cloud
What does "the cloud" have to do with anything in this context? That is so utterly orthogonal to how good a UI/UX is.
> Gen Z grew up on the cloud
That's why many are tech illiterates and don't know what folders and files are.
> If many people hated their products, they wouldn't use them
You do understand how drugs work right?
If I have a billion trillion dollars but 20% of the population hates me, but I get to live in a giant solid gold mansion with an army of servants keeping the 20% away from me, have I really failed?
It'd depend on what specifically that 20% of the population hates that hypothetical you for. Maybe their hate in this scenario turns out to be an accurate signal that you are an awful human being. In that case, you'd be a very rich, awful human being.
Have you really failed in this case? Not at making money and living a decadent, hedonistic life, if that was your goal, but yes at being a good human being, one who is good to others and is worthy of their respect, admiration, and support.
To even desire that you have to be so broken and impoverished I would say no, you wouldn't have failed, in the same way a dog farting didn't fail to make perfume. They don't even know what perfume is, don't know about any of the ingredients, equipment and processes. And even if they did, that wouldn't do them any good because they don't have opposable thumbs, so why be cruel and even try to explain it to them? It will either frustrate them because they don't understand, or frustrate them even more in the extremely unlikely case that they do.
But more importantly, companies aren't people, they can't be unhappy or happy. They're like fire, you don't ask what the fire wants, you ask how to make it useful.
Still a failure because it is propped up by an inflated US dollar. Those trillions would mean nothing when the US economy collapses due to a cumulative effect of massive national debt, unending wars and inflation.
At least if you have the population by your side, you wouldn't have "guns, gold, potassium iodide, antibiotics, batteries, water, gas masks from the Israeli Defense Force, and a big patch of land in Big Sur I can fly to" [1]
They are all willing to risk everything to see if their bet on achieving "singularity" fructifies. I don't see us getting anywhere close (at least with the current tech).
[1]: https://futurism.com/the-byte/openai-ceo-survivalist-prepper
How morally bankrupt can one be?
That depends. Do you think that H itler was successful?
Yes.
type shit Louis the XVI would ponder about
Let them generate studio ghibli profile pictures of themselves
What?? Ed Zitron has repeatedly said OpenAi or Anthropic would literally die. This keeps happening - Ed makes a prediction. It gets falsified. And people say, “no actually he meant something else”.
>tech giants need AI to continue to grow
You mean increase the -$2.50 lost for every $1 in revenue, or the $2Tn in debt disclosed 60 pages into the reports as a footnote.
Let us be clear, the only "growth" is in the LLM ectoparasite living rent free in peoples imaginations. The fact is when (not if) the peak of inflated LLM use-case expectations corrects, a lot of the industry won't survive.
Facebook has a founders-syndrome problem, and a product line catering to creeps. Note most normal people aren't creeps, but the ones that are creepy will buy creep-ware at a rate necessary to sustain the founder creeps ego.
https://en.wikipedia.org/wiki/Founder%27s_syndrome
Google hasn't built a successful product in decades, and acquired most of its successes like YT. There are 3 reasons this occurs, and 2 are related to corporate cult culture. One would have to fire 70% of the company to fix that problem, and one day someone will have to do just that.
>wish people would hold actual professional media economists to the same standards
OpenAI will go public soon, and the hype-cycle can finally settle down.
https://en.wikipedia.org/wiki/Gartner_hype_cycle
LLM do have basic utility in search and pattern recognition, but only the delusional believe it will hyper-scale unconstrained forever. =3
[dead]
Was Microsoft dying under Balmer? I think we’d say yes. Even if the SEC filings indicated otherwise.
https://danluu.com/ballmer/
Wow. Ballmer fans. Hot take - I like the novelty! And yeah, I never really thought about how Bing, Azure, and Office 365 are all actually stellar products. Somehow I missed that. Azure was particularly good in the early days when you could only run Windows servers, not Linux. That was also the Ballmer brilliance - cut off access to the alternatives and they’ll fade away to irrelevance. (Irrelevance is of course not the same as “dying”.) Along those lines, let’s not forget Windows Phone. Also underappreciated. Or Silverlight! Pure genius that one. So many gems from the Ballmer era.
Right. If we merely define "dying" to mean something other than dying, it's possible for a not-dying company to be "dying."