> It's absolutely shocking to see how poorly companies, and governments, communicate and no amount of AI/LLM usage will change it.
Thank you for saying the first part. It truly boggles the mind to see how badly most organizations communicate, even those with professional staff tasked with communications.
Regarding the second part: AI/LLM usage will lead to improvements for some people/organizations, if only for the simple reason that it removes barriers to communications. All of a sudden city hall or a third-tier supplier can quickly update their websites in multiple languages, process email communications more quickly, and empower staff who weren't good writers.
> and empower staff who weren't good writers.
That's the part I question. You have to be a really good communicator to put yourself in the place for the reader and adjust your language to your target audience. So much of "professional" communication fails because the language assumes that the recipient is knowledgeable or even just interested. If you can't communicate effectively on your own, I doubt that you can prompt the LLM to do it for you. It's going to be very much like development, if you're a skilled developer, LLMs are a massive boost to your productivity, but if you can't code, you're just producing garbage.
AI is going to produce an increase in communication, but that is not what we need. We need better and more targeted communication. AI doesn't need to help with the targeting, we can already do that, and do it cheaper than an LLM, and again, I don't believe the majority of people are able to prompt the LLM to generate better communication, because they don't know what that looks like.