7-day trial seems kind of narrow for a product that needs to "build a memory", no?

It of course gets more magical the longer you use it, but we've felt it starts providing utility from first few days itself. It could identify things that are going on immediately in your life and help there

My life or my company?

For us, these two things have not been very different. We do make both, a personal and a company wide wiki, so Almanac is useful in both regards