The penguin isn't owned by JR East, which is the problem. It's owned by a specific artist and licensed by Dentsu, who has to approve all usage. The other transit networks actually fully own their mascots, but Suica's Penguin isn't theirs to control.
The penguin isn't owned by JR East, which is the problem. It's owned by a specific artist and licensed by Dentsu, who has to approve all usage. The other transit networks actually fully own their mascots, but Suica's Penguin isn't theirs to control.