Good ones actually are quite aware of the industry, connect the dots and setup the company to be sustainable, growing and ready when its time to be ready.

Like investing in a prototype which solves industry issues the CEO understood.

Same as the CTO just that the CTOs focus is doing the same thing with technology. Like in an org with a lot of 'AI? who cares" saying and seeing the future of it and intorducing it in time and not until everyone else already did it.

Defining core principles like the tech stack, making the decision to keep the current setup or migrating to something 'new' but better in longterm (like migrating from or to kubernetes)