This surprised me, so I looked it up. Basically YouTube pays ~55% and Nebula pays 50%.
This is complicated by Nebula's "creator owned" situation. Which is complicated [0]. It's something like:
- Nebula's assets live in Watch Nebula LLC
- Watch Nebula LLC is owned by 83% Standard Broadcast and 16% Curiosity Stream (CURI)
- Standard Broadcast "is owned by 44 total people, all of whom are creators"
Of course then there's Floatplane, which is entirely owned by LMG. At least a couple years ago they targeted "a 70/30 split" but arrive there via "a fixed cost menu for features [...] based on bandwidth/maintenance costs' [1]
I'm glad YT is still sharing a meaningful amount of money with creators.
[0] https://medium.com/@cameron-paul/who-actually-owns-nebula-95...
[1] https://linustechtips.com/topic/1335443-floatplane-creator-s...
Of cause, I assume it's difficult to compare 50% of paid subscriptions to 55% of ad revenue. I have heard that YouTubers earn per view from premium subscribers than from ad supported views.
I suspect that 50% at no risk of demonetization is quite a bit more than 55% with it for quite a significant chunk of those content creators.
percentages are meaningless in the ad space and I think topic specific CPM would be a more meaningful comparison. Even on youtube itself things like kids toy videos can make 4x or more per 1M views when compared to a Political show or something technical.