No. You know that's not what I'm saying. There are many other very respectable typefaces available that they could have used. This one, while it may be custom made, *looks* generic. If I never saw this post, I would have zero clue they made it in-house. This is a PR stunt to get attention on sites like this.
There are so very, very many things you're missing here.
Explain.
In the documentary video, their CCO explained if they used a different existing font they would have had to rework a lot of their media for the different font metrics, while making their own allowed them to have a drop-in replacement.
ok boomer