This is with stupid half backed regulations like that that Europe industrial base is collapsing and that voters in most countries are turning their vote to nationalist parties.
Life is already difficult everywhere nowadays, and instead of having European institutions lifting weights on the citizen shoulders, like they did for the single space for telecom or payments a decade ago, they are now actively harming citizen with everyday new political regulations that are not asked by the population but mostly pushed by lobbies.
Like chat control.
Here, in this case, it doesn't look so, but a few big manufacturers and retailers like Amazon are congratulating themselves to have been able to ensure that there is a high barrier to entry to sell any product over there when it is effortless for them as they already have all the logistic and representatives in place.