I often think of how much of government lethargy to climate change is because of miserable marketing like Greta thunburg yelling at a bunch of old EU bureaucrats or teenagers throwing paint at art or glueing themselves to highways.

There was too few “there are green technologies superior to the carbon based ones” (heat pumps got really good).

Well, there are two problem spaces - innovating ways to reduce emissions AND inventing new ways to help people cope with rising temperatures - and I hear very little about the second one despite the immediate humanitarian need for it