Reference?

Here is an article from the newyorkfed with an excerpt which isn't in line with what you are claiming. And it is quite likely that even those that didn't raise prices initially, aren't going to keep absorbing those costs forever (no such thing as free-lunch), these studies were done only 3 months into the tarriffs.

https://libertystreeteconomics.newyorkfed.org/2025/06/are-bu...

"Consistent with textbook economics, tariffs generally resulted in higher prices to customers. Indeed, roughly half of businesses reported raising prices of goods directly subject to tariffs. Interestingly, a significant share of businesses also reported raising the selling prices of their goods and services unaffected by tariffs. Many businesses indicated they increased prices to cover other rising costs such as wages and insurance, though it is possible that in some cases, businesses were taking advantage of an escalating pricing environment to increase prices. For example, something similar happened in 2018-19 as firms increased their prices on dryers when tariffs rose on washing machines from China, even though dryers were not subject to tariffs."