They won't. I have industrial clients who are financially eating shit from all this and they have posters of Trump hanging on their office wall while extolling his antics. The workers think the same way. We're boned unless these morons wake up (they won't.)
What is the hook for them?
It's all cultural. It's pretty bonkers that you can tell who someone voted for in 2024 with a high degree of accuracy just by the shape of their sunglasses lenses.