Interesting that the article uses "ML" everywhere instead of "AI". I'm sure some marketing person chose that term deliberately, and I wonder what went into that decision.

All of the industry leaders of AI can’t stop bragging about how their AI is committing what would be felonies if a human did it, warning that it’s about as likely as not that AI will literally lead to human extinction, and threatening that it will erase all white collar work (or not depending on the day) and investing resources in a manner that will only be worthwhile if it actually does.

I don’t think there’s any mystery as to why AI is not a good marketing term.

Apple did exactly the same thing a few years back:

Apple avoids “AI” hype at WWDC keynote by baking ML into products (2023)

https://arstechnica.com/information-technology/2023/06/at-ap...