Most of the erosion of our civil liberties is too abstract and requires education and awareness. Average voters will defer to generic arguments about "safety" from authorities. The "four horsemen" get trotted out so often that they're basically show ponies at this point.
The Flock(tm) cameras are very conspicuous. Even the dullest among us can see these engineering senior-design contraptions ruining the most rural landscapes. You don't have to read EFF press releases or read interviews with Snowden to understand what is happening. It was a baffling miscalculation not to anticipate this backlash happening.
It's not just "conservatives" who are behind this. The Clinton and Obama administrations did their best to undermine our right to privacy at every step and turn, just as the others have.
At the same time, our security state apparatus is in a full-force China panic; they've failed to offer a better social contract. We are the ones actually getting a social credit system, without getting anything in return.