I actually don't think we should expect artists to be something bigger or more than their art. He is right that the fix needs to be consumer driven, but I think it just needs to be that we care a lot less about celebrities of all kinds outside of whatever it is that made them famous. We shouldn't be arguing about whether whatever thing an artist or sports star did or said that wasn't related to their art and/or sport is good or bad....we should all just collectively not care. Read the book, listen to the music, watch the game, and beyond that treat these people like any other stranger: someone whose actions and opinions you do not care about.

Celebrity themed oreos shouldn't be a thing, but not because we demand our celebrities think of themselves as above crass commercialism, but because no one would consider "celebrity themed" to be anything even remotely close to a selling point for oreos, and that therefore there is no value in them being hired by Nabisco.

But I may as well be pissing in the wind. Celebrity worship seems to be incredibly deeply ingrained in human psychology. Maybe he's right that we can't get rid of it, we can just change the norms around it.