Search is just there to show amazon what you want so that they can show you what they want you to buy instead. Companies want everything to be push instead of pull. They don't want you to be able to choose what you buy, they want to push whatever they want (or are paid to push) at you to buy, and you're just expected to take what little you're offered, thank them for it, and be grateful.
> Companies want everything to be push instead of pull.
This reminds me of Instagram's search page, which is full of animated videos jumping at you to dissuade you from completing the search you wanted and just click on what they want you to see.
Social media sites are full of this. They want to decide what you see or don't see instead of just showing you what your friends post in chronological order. Streaming services are another good example. They don't want to give you an A-Z listing of what's on offer. They want to show you a small selection of titles, repeated over and over across a bunch of vague/meaningless categories.
The last big redesign netflix made was pretty much universally hated, but they were mostly upfront about the fact that it was intended to take choice away from users and highlight the shows they wanted to promote. For a company that got where they are because people wanted "on demand" over cable TV it seems strange to hear them now saying "Choosing for yourself is so hard! Just let us tell you what to watch!" but that's the attitude every company seems to be taking.
Or every social media (especially Instagram)'s home page which shows the most engagement-baiting videos of this week and nothing from the people you follow