No one does it like Amazon, it requires users to walk through the sponsored ads before they can see organic search results, almost no other platform does this online. Walmart has a single strip of sponsored results at top, immediately leading to organic results, others like Target, HomeDepot do not mix in sponsored results with search results.
B&M is different, Ads are there, but you aren't forced to look at them like Amazon does.
> B&M is different, Ads are there, but you aren't forced to look at them like Amazon does.
Ignorance is bliss. Unfortunately, even your physical Walmart store is also selling a lot of shelf space to manufacturers/advertisers (similar to how Amazon sell the first slot, or at this point first 'page'), especially those checkout lines (https://www.cbsnews.com/news/how-grocers-wring-extra-cash-ou...). That's why your on-boots retail staff can't change those planograms (which defines how to layout shelf space in a grocery store) willy-nilly, they're designed by the highest bidder. That's why those soda or chips seems placed in too convenient slots that are also 'coincidental' to those currently advertised in other ways, because it's, plain and simply, paid to be there.