Whats going to be hilarious is if brick and mortar companies become popular again because of the painful U.I., scammy companies, and broken search of Amazon.

That's just not going to happen. You have to go out in the rain or heat, pay for parking, maybe not find what you want, pay 30% more than online, so online still has advantages.

What baffles me is that e-commerce sites all tend to get worse with time. The moment a site I like turns into a marketplace, I know it will only go downhill.

Must be some MBA thing. Must maximise revenue in every possible way. I have still no idea why the local white goods (and everything else) seller decided it was smart idea to pollute their own product search by becoming marketplace. I am going to you because well you are not that horrible and actually have store near me.