Wasn’t that the entire premise of the product when it launched? Disappearing messages and minimal footprint so you could be confident your communications were semi-private?

That was the expectation of using the product so it fits and isn’t anything like this discussion.

That plus product design.

Yellow.

They fuckin did it. Not construction not a warning of some type. Not yellow pages. Yellow - cool looking yellow.

Is what I said to myself as a 20-something product designer

Their entire color story was really cool at the time. Yellow with Magenta/Blue accents was super bold, especially compared to the boring ass direction everything was going. Material and Windows 10 flatshit was all the rage and here comes Snapchat like the Kool-Aid man.