EU is a capitalist union first and foremost. So their regulations try to straddle the thin line between "regulate to death and tell companies exactly how to do things" and "the companies can do whatever the hell they want".

Since most Americans are in the latter camp, anything that even hints at making companies responsible for anything is viewed as being squarely the former.

Whereas most EU regs are "play nice, be responsible, behave like adults. If not, this can always turn ugly". Same here.