I still remember the MMX TV campaign they put out in the 90s.

https://www.youtube.com/watch?v=5zyjSBSvqPc

https://www.youtube.com/watch?v=cnEuWfFTuxg

I was watching this and thinking "Who's going to even understand what this is about? Why is this playing on primetime TV?" Playing video on a computer wasn't a thing at the family consumer level at this time, and gaming was still a geeky niche.